During the Fall of 2013, LA-based musician Corey Powers began planning a DIY, acoustic only tour along the California coastline. He recruited Roxanne Reed of San Diego and The Weatherveins of Santa Cruz to round out his line-up. He then turned to Kickstarter to fund this dream project. I was approached by Corey to design the visual identity for the tour: the advertising, merchandise for their shows, as well as swag for their generous Kickstarter donors. Overjoyed by this opportunity, I worked on a design that captured the essence of this dreamy little coastline tour.