Cherry Tree
brand identity
The Opportunity
Rebrand a creative agency by leveraging the agency's ‘ahead of its time’ focus to create a new brand identity that will resinate in other industries and help them seek new opportunities to create positive change.
ARCHETYPE
Magician
CONCEPT
Long a metaphor for truth and honesty, George Washington’s cherry tree actually has a story that runs deeper than the most commonly-known version. In fact, the truth of the story about honesty is that it never happened. At least, not in the way it’s been told all these years. But you’d only know that if you keep digging at the widely-accepted version to uncover the real truth, and that’s what we do here. Plus, we’re big fans of irony.
The Challenge
Recreate the agency's image into one that represents the truly unique integrated marketing firm it is today.
The Spark
Represent the creatively transformational.
