Pioneer Daze
Packaging/brand identity
The Opportunity
Study an existing brand and work to develop a fictional competitor that operated in the same space.
ARCHETYPE
Explorer
CONCEPT
Pioneer Daze Brewery operates out of Chico, CA and is a direct competitor to Sierra Nevada Brewing. Pioneer Daze is bold, brash, and unapologetic. They prefer to push boundaries instead of playing it safe and are forever innovating and improving.
DEFINITION
Pioneer Days is the historical name of an annual community event in Chico, California celebrated the week prior to Pioneer Day, the first Saturday in May. Chico has a history of 'May Day Parades' dating back to the late 19th century.
