UN COVID-19 Open Brief

Redefining Ourselves

There’s no way around it, this pandemic is changing us, personally and as a society. We’re reprioritizing and relearning what’s truly essential in our lives and in our communities. It’s a defining moment, and when it comes to the very words we use, a redefining moment. This concept, through the familiar design structure of the dictionary and a bit of humor, tackles this idea head one by highlighting words and phrases that once had negative connotations but are now being seen in a more positive light due to the current situation. The world needs “couch potatoes” and “clean freaks” right now, because staying home is actively saving lives. And when this is all over, maybe the “good” habits we’re developing, like more positivity and less self-criticism, just might stick around.