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The Strong Museum

Spec work


 

The Opportunity

Re-think the Strong's current advertising to make a splash in four new markets: Cleveland, Toronto, Pittsburgh and Albany. 

 

 

ARCHETYPE
Jester

CONCEPT
Kids left to their own devices will do some strange things. Keep boredom at bay by planning a trip to the Strong Museum of Play. 

 
 

 
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The Challenge

Give parents a compelling reason to pack up the family and drive out of their way to go visit the Strong.

 
 

The Spark

The Strong Museum has what you’re looking for, for both you and your children.

 

Exploration

THE STRONG MUSEUM | Way too much fun...

THE STRONG MUSEUM | That moment when...

THE STRONG MUSEUM | It's on their list

THE STRONG MUSEUM | Way too much fun...


THE STRONG MUSEUM | Reactions & Fight Boredom