Verdant

The Opportunity

Rebrand a creative agency by leveraging the agency's ‘ahead of its time’ focus to create a new brand identity that will resinate in other industries and help them seek new opportunities to create positive change.

ARCHETYPE
Magician

CONCEPT
Verdant is equal parts growth, vitality, promise, and renewal. It’s often used to describe particularly fertile ground where things blossom before serving a higher purpose on Earth. Verdant will be an equally nurturing environment, where problems turn into truth, truth grows into ideas, and ideas bloom into change.

DEFINITION
ver·dant /'vərdnt/— adjective

1. (of countryside) green with grass or other rich vegetation. (synonyms:green, leafy, grassy) 
2. of the bright green color of lush grass. "a deep, verdant green"

The Challenge

Recreate the agency's image into one that represents the truly unique integrated marketing firm it is today.

The Spark

Represent the creatively transformational.